We engage distressed and transitioning hotel situations across a spectrum. Sometimes that means acquiring and repositioning an asset outright. Often it means something lighter — a partnership, a second opinion, or a word of counsel before an owner signs something they cannot undo.
Below are the ways an owner or lender can engage us. Not all of them involve relinquishing control. Several involve keeping it.
For the owner ready to exit, or the lender holding an asset that needs an operator.
We acquire distressed and overlooked hotels and rebuild them — the team, the rate strategy, the brand relationship, the occupancy a fatigued property stopped chasing. We underwrite to a basis the asset can support and take the operational burden entirely off your hands.
Structures include outright purchase, note acquisition, and pre-auction transactions.
For the owner who wants to stay in — and keep the upside.
Not everyone wants to sell. For owners who believe in their asset but need operational strength or capital beside them, we structure lease, joint-venture, and participation arrangements. You retain ownership and share in the recovery we help create.
Control is not relinquished. It is shared, with a partner whose return depends on your asset performing.
The read before the leap.
An independent, experienced eye on a deal, a market, or a decision — before capital commits. For owners weighing a purchase and for lenders trying to understand what they are actually holding. We tell you what the offering memorandum does not.
Engagements range from a single asset review to ongoing counsel. No sale required — sometimes the most valuable outcome is knowing when to walk away.
A franchise agreement goes one of two ways. The document is the same. The difference is who sits across the table when it is negotiated.
It is among the most consequential things an owner ever signs — a ten-to-twenty-year obligation carrying liquidated damages, mandated improvements, fee escalators, and territorial terms. Negotiated from a first-time buyer's seat, it can become two decades of weight with no room to move and no way out. Structured with foresight — the right brand, the right market, the right terms — the very same agreement becomes an asset that compounds quietly for years.
We have lived on both sides of these agreements. We know where the traps are written and where the windows can be built in — and we know that the outcome is decided not by the brand, but by the expertise in the room the day it is signed.
For the lenders, brokers, and owners deciding whether a situation belongs on our desk — it likely does if it fits below. When in doubt, send it.
Tell us the situation. Whether it ends in a transaction, a partnership, or simply a clearer view of your options, the first conversation costs nothing but candor.
Confidential. No obligation.
Begin a Conversation